About forestfish

Forestfish was founded in 2010 by a group of marine biologists and environmental enthusiasts in the coastal town of Mendocino, California. The brand emerged from a collective vision to create a sustainable seafood company that prioritized eco-friendly fishing practices and the health of marine ecosystems. With a commitment to supporting local fisheries, Forestfish began sourcing its products exclusively from small-scale fishermen who adhered to responsible fishing standards.

In its early years, Forestfish focused on establishing relationships with sustainable fisheries along the Pacific Coast. The brand sought to educate consumers about the importance of sourcing seafood responsibly and the impact of overfishing on marine life. Through community engagement and outreach initiatives, Forestfish gained recognition for its transparency in sourcing and dedication to sustainable practices.

By 2015, the company expanded its product line to include a variety of fish and shellfish species, emphasizing seasonal availability and local sourcing. This expansion allowed Forestfish to cater to a broader audience while maintaining its commitment to sustainability. The brand also invested in research and development to promote innovative fishing techniques that minimized environmental disruption.

As consumer demand for sustainable seafood grew, Forestfish leveraged technology to enhance its supply chain. In 2018, the company launched an online platform to directly connect consumers with its products, making sustainable seafood more accessible. This digital transformation further established Forestfish as a leader in the sustainable seafood market.

By 2020, Forestfish was recognized by various environmental organizations for its commitment to marine conservation and sustainable practices. The brand continues to evolve, focusing on expanding its partnerships with local fisheries and advocating for policies that promote ocean health. Today, Forestfish remains dedicated to its mission of providing responsibly sourced seafood while championing marine conservation efforts.